For over half a century, NASA has delivered a continuous stream of innovative accomplishments that have inspired the world. Neil Armstrong walking on the moon, the space shuttle pioneering reusable space planes, Mars rovers exploring the red planet–the list goes on. We read the stories and watch the footage, and as impossible as these achievements seem, NASA makes them look easy. The most innovative organization in history, NASA holds an otherworldly mystique for those of us who look on in awe. But behind every one of NASA’s amazing innovations lie carefully managed operations, just like any other organization.
Innovation the NASA Way provides practical, proven lessons that will help you envision the future of your organization with clarity, meet every challenge with tenacity, and manage innovation with groundbreaking creativity.
